Lynx Equity is Pleased to Announce the Acquisition of JewelPop Inc. and Lotus Imports Limited

October 9, 2013

Toronto – October 9, 2013 – Lynx Equity Limited (“Lynx”) announced today that it has acquired JewelPop Inc. and Lotus Imports Limited (“JewelPop”), designers, importers and distributors of several sterling silver jewellery lines based out of Nova Scotia, Canada. “Lynx is proud to be able to carry on the success of a great Canadian jewellery brand. JewelPop has an excellent track record of growth and innovation and we look forward to building on this trend,” commented Lynx Partner Djenane Cameron. Founders Robert and Allison Smith added, “We are very excited to be partnering with Lynx Equity and look forward to growing this business together”. This acquisition follows the recent announcement that Lynx has also acquired fashion wholesaler Fine Line Imports Inc. The two companies join Lynx’s rapidly expanding portfolio of over twenty-five subsidiaries, concentrated in the small-to-medium sized business space. Lynx continues to pursue similar acquisitions and looks forward to continued rapid growth for the remainder of 2013.

About JewelPop

Founded in 2007, and based out of Halifax, Nova Scotia, JewelPop designs, imports, and distributes a patented interchangeable jewellery system called KameleonTM and the new interchangeable GemDrops product line. The product lines are unique in the global marketplace, as they are the first jewellery systems to offer interchangeability across the entire spectrum of jewellery design.

To learn more about JewelPop, please visit

About Lynx Equity Limited

With sales in excess of $130 million, Lynx Equity Limited is a diversified private equity firm focusing on acquiring small and medium-sized businesses from owners looking to retire. Lynx targets transactions between $2 million and $8 million and utilizes a buy and hold strategy.

To learn more about Lynx Equity, please visit

For more information please contact:

Ashley Manis
T: 416-454-3782