Lynx Equity announced today that it has acquired Facebook Preferred Marketing Developer Majestic Media from Toronto.
According to today’s press release Majestic Media is “Canada’s largest developer of custom social media campaigns and applications” and currently works with Scotiabank, Maple Leaf Foods, and Virgin mobile.
“We are thrilled to acquire a world-class, multi-national brand. This is a new platform for Lynx, and we look forward to the tremendous potential for growth within this space,” commented Dustin Mandel, Lynx Partner.
While it is the first digital media focused acquisition for Lynx, Majestic joins their rapidly expanding portfolio of companies. Majestic is among Lynx’s three acquisitions in the past month and is the seventh of 2013.
“We are always pleased to add a new industry to our portfolio, especially one that is experiencing similar growth to ours. Majestic will be a valued addition to our group,” noted Brad Nathan, Lynx President.
In August 2013 Majestic Media launched an accelerator named Social Titan Labs. According to Majestic’s Mario Zelaya, Social Titan Labs will partner up with entrepreneurs and investors, looking to build digital platforms that are social in nature, on mobile, tablet or web.
Zelaya caused a stir with the Techvibes audience recently with a guest article titled Why I Haven’t Hired a Single Developer in Canada.